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NETFLIX: Determine how an organization gains a competitive advantage

 NETFLIX 
Competencies
In this project, you will demonstrate your mastery of the following competencies:
Determine how an organization gains a competitive advantage
Determine organizational risk and growth opportunities in order to develop a strategic plan
Defend business decisions in support of an organization’s strategic plan
Scenario
It’s the moment of truth: your opportunity to demonstrate why your new product or service is worth funding. You have done the research and know that the funding you seek can be a game changer for the company. Not only will it produce revenue and profitability, but more importantly, it will strategically set the company apart from its competition.
You just have to convince senior management.
In preparation, you have created a checklist for yourself to use in compiling information that includes research, feasibility of the idea via the BMC, scope of project (timeline included), project risk mitigation, DEI, CSR, and 24-month pro forma.
You know that anything can happen in a funding pitch. With this in mind, you are prepared to answer questions that encompass all aspects of the project.
Directions
Create a pitch for funding. In this pitch, you will have to convince senior management to greenlight the new product or service. Aspects of the pitch that must be addressed:
Value proposition: Describe the company’s current value proposition in the market.
Describe the selected company’s main product or service.
Discuss the company’s overall strategic plan.
Competitive advantage: Describe the competitive advantage the company will gain by funding the project.
Describe how you discovered an opportunity to do something better than your competitors.
Determine how the new product or service shifts the value proposition of the company.
Risks and opportunities: Establish the risks and growth opportunities of the company.
Determine if the new product or service could disrupt the current industry.
Identify the risks associated with the development of this new product or service.
Growth opportunities: Describe the areas of potential growth for the company.
Identify the growth opportunities within the company.
Explain how the competitive advantage allows for growth.
Distinguish as a new product or innovation: Distinguish the new product/service as an innovation or improvement on an existing product/service.
Determine if the product or service fits within the capabilities of the company.
Note: a company’s SWOT analysis or 10-K is an indicator of whether the new product or service could be feasible.
Explain how the new product or service adds to the portfolio of the company.
Target segment: Describe the targeted segment.
Identify the target customer.
Explain your blue ocean strategy.
Note: The new market is identified here.
Speculate sales: Speculate on the projected sales.
Justify your product or service by the numbers; discuss your projected revenue gain.
Note: it MUST have an ROI that justifies the project for investors and/or senior management.
Explain the risks associated with projected sales.
Speculate profitability: Speculate on the profitability of your proposed product or service.
Determine if the project is profitable.
Note: In this pitch for funding, senior management has to know that the project, based on market research, is speculated to be profitable. Use the company’s current income statement to project how the company’s profitability will be affected. Look to other companies in the marketplace with products or services similar to the one you are proposing as a basis for your projections. Note: these numbers are purely speculative.
Determine the impact on the functional areas of the business (accounting, marketing, sales, and so on).
CSR plan: Outline the plan to service the community or customers that purchase the product or service.
Discuss how the idea demonstrates corporate social responsibility (CSR).
Identify what the company has invested in as it relates to the communities they serve.
Discuss how a good CSR plan helps the company gain competitive advantage.
DEI plan: Summarize how the project will include a variety of perspectives to get a better unique value proposition.
Determine if the company has a corporate culture built on DEI.
Discuss how the project’s DEI plan fits into the company’s overall strategic plan.
What to Submit
To complete this project, you must submit one of the following: Funding pitch script
Your script should be written as if you were delivering the speech, submitted as a 7- to 8-page Word document. Sources should be cited according to APA style.

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Marketing homework help

What are three major concerns from a marketing viewpoint that you would need to address?

Assume that you are a marketing manager charged with developing and leading a market entry into a country with a large power distance index (PDI). What are three major concerns from a marketing viewpoint that you would need to address? Explain.

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Describe your product or service, as if explaining it to a novice

2 pages
Based on the attached document answers the following questions using your on creation.
  
1. Describe your product or service, as if explaining it to a novice. 
2. Is it currently available for sale? If not, what needs to be done, how much will that work cost and how long will it take? 
3. Do you have, or plan to have, any legal protection such as patents? If so, explain what you have done so far to establish your rights. 
4. How is your product or service different from those already on the market? 
5. Will you be providing any warranties, guarantees or after-sales service? 
6. Are there any possibilities of developing new products or services complementary to the one(s) described above? 

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Explain the four essential components of a positioning statement.

3. According to the assigned reading for the week, identify and explain the four essential components of a positioning statement. 
4. Evaluate the positioning statements of Wal-Mart, Apple, Starbucks and Amazon (you can research the net to identify the exact positioning statements). Deconstruct each statement into the four essential components identified in Question 3. You can use bottled water examples (on pg 7 of the reading) to format your answer.

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produce a report focusing on how social or cultural influences impact a consumption experience of your choice

Overview
Your task for this research assignment is to produce a report focusing on how social or cultural influences impact a consumption experience of your choice (e.g., buying a new pair of shoes, selecting a holiday destination, eating at a restaurant, etc.). You must conclude your report with two specific recommendations aimed at marketing professionals.
Steps
Select a consumption experience that is of interest to you.
Select a related topic/concept from Week 2 (Social Influences on CB) or Week 3 (Cultural Influences on CB) that may impact the consumption experience.
Discuss the the topic/concept as it relates to your selected consumption experience by consulting secondary research sources such as:
Reports in Passport, found under the “Market & Consumers Data and Reports” on the library’s Research Business Portal
Peer-reviewed articles (from the last 5 years) by accessing ProQuest or Business Search Complete (both of these databases can be found on the Research Business Portal under “Trade News and Scholarly Articles.”) Examples of possible journals from which to find appropriate articles include (but are far from limited to): Journal of Business Research, Marketing Letters, Journal of Product and Brand Management, Journal of Consumer Psychology, Journal of Personality and Social Psychology.
NOTE: you must cite at least 3 secondary sources!
Conclude by recommending two specific courses of action that are practical (e.g., how businesses design or adjust their marketing strategies) and meaningful, based on your secondary research.
Deliverable
You must submit the following in a single document in PDF format:
Descriptive title (max. 20 words)
Report (max. 1000 words; no figures or tables are allowed – make your points in the text)
References, in proper APA style

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Robinhood Customer Support Number +1-808.800.0449     RobinHood   Help and backi

Robinhood Customer Support Number +1-808.800.0449    
RobinHood   Help and backing administration is available for the arrangement of RobinHood   mistake codes or problems, RobinHood clients are found a significant parcel   of blunders and a few distinct bumbles as a result of different reasons. To   get the answers for the RobinHood bugs and issues, you can contact our   RobinHood support group and get second assistance from our specific subject   matter experts. Our supporting group will leave no stones unturned to take   care of your RobinHood issues. Whether the RobinHood is tied in with making   your business monetary reports, performing business finance exercises, making   your workers’ compensation installments, or some other business bookkeeping   activity. The RobinHood simplifies everything and smooth by dispensing with   the requirement for the manual cycle. The RobinHood client needs to find   every one of the wonderful solutions of their questions then here through our   most experienced RobinHood Expert.The RobinHood User generally goes ahead and   dial our complementary RobinHood Helpline Number1-808.800.0449 for any   assistance connected with RobinHood Products and any inquiries. ?      

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 Lesson 01 – Discussion A major concern for many health professionals is the bel

 Lesson 01 – Discussion
A major concern for many health professionals is the belief that marketing “creates” needs.  Explain the complexity of this issue.
Discussion Requirements:
Minimum of 250 Word
APA Format
At least 2 Reference
One reference can be from the text book
  Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers 
The refence for that textbook is:
 Berkowitz, E. N. (2017). Essentials of health care marketing. 

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  There are many types of customers and potential customers in the market for pr

 
There are many types of customers and potential customers in the market for products and services. Demographic data is the statistical information regarding a population. Examples of demographic data include age, gender, married/not married, children/no children, educational level completed, and income level to name a few. Psychographic data is the information about a customer’s interests, values, and personality traits. Examples of psychographic data categories are values, leisure activities, attitudes, and interests.
Watch this video to learn more about demographics and psychographics: Difference Between Demographics and Psychographics/Marketing
Using what you have learned, use the following questions to guide your writing:
Explain the purpose of demographics in marketing research.
Describe examples of demographics and their impact on determining the customer group for a brand.
What are psychographics and their purpose? Provide examples to illustrate your points.
Is it necessary to determine both demographics and psychographics to determine the target group of customers? Why or why not?

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Marketing homework help

 Marketing research is conducted to collect, record, analyze, and interpret data

 Marketing research is conducted to collect, record, analyze, and interpret data relative to your business market and product category. Global market research is done with the same purpose; however, the scope of the research is for organizations conducting business on a worldwide scale.
Read this article comparing domestic market research and international market research: The 8 Major Differences Between Domestic and International Market Research
There are many tools available for market researchers online. One of these tools is Google Trends. Please access Google Trends to learn more about how this site works.
Enter the search term “baby formula”. On the results page, make note of the trends in the United States. Select Worldwide. Make note of the trends worldwide.
Another tool is Statista. Access this site and enter the search term “baby formula”. On the results page, make note of the search results categories.
Finally, another free tool is the Google Dataset Search. Access this site and enter the search term “baby formula”. Make note of the type of data available within this tool.
Using what you have learned from these sites, use the following questions to guide your writing:
Explain the types of information you can find using each marketing research tool.
Analyze and explain the purpose of using each of the marketing research tools.
Explain which of these tools you would use to determine where the greatest need for baby formula is. Provide evidence from the tools to defend your position.
Explain why it is important to utilize more than one tool to determine marketing opportunity for brands? 

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 An entrepreneur is someone who decides to either create a new product or an imp

 An entrepreneur is someone who decides to either create a new product or an improved product with the purpose of filling a need in the market that is not being met. The entrepreneur assumes the risk of marketing this new product or service but also benefits from revenues earned. There are other benefits as well. The entrepreneur is their own boss and can embrace creative freedom. Entrepreneurs take pride in what they are doing and are passionate about their venture. They are also responsible for getting the word out about their new product to build brand awareness. One of the most powerful tools to accomplish this in the digital world is through social media platforms.
Watch the following video that introduces the role of social media marketing: What is Social Media Marketing?
As an entrepreneur launching a new brand of snack mix, you have determined that social media is going to be an inexpensive, expansive method to promote your new products and services.
Using what you have learned, use the following questions to guide your response:
Which 2 social media platforms are going to provide the most exposure for your brand and why?
Which social media platform will not be appropriate for your brand and why?
What is 1 way you can optimize your product description?